When Consumer Research Turns to Cultural Research

In an effort to counteract a recent bout of consumer-itis I'm battling, I turned to Google to see whether or not my life would improve if I finally purchased the KitchenAid mixer I've been unreasonably coveting since my early 20s. I say “unreasonably” because, well, I guess I don't really actually know what to do with a mixer. I do know, however, that it is different than a blender.

I consulted Google. Because it's 2014. 

I didn't make it further than this because now all of the sudden I realize how much I want a crown. 

So, readers, here's the deal: don't you dare come commenting on my blog and bursting my bubble and telling me this is any other type of crown than the one I am daydreaming of.